ALDI has quickly become a favorite place to shop for groceries in Inver Grove Heights. Starting in August, the grocery store may also become a favorite place for moms and dads to find affordable baby products.
That’s because ALDI announced its first full line of baby products, Little Journey, is set to hit all stores in August. From newborn diapers to training pants, cleansing wipes to gentle baby wash, formula to organic pouches, Little Journey will feature nearly 50 high-quality, affordably priced everyday essentials parents and little ones need.
“Our ALDI customers spoke, and we listened,” explained Liz Ruggles, director of marketing, ALDI, and a mom. “The Little Journey product line is another way we’re using our shoppers’ feedback to make grocery shopping as simple and convenient as possible. With Little Journey we’re able to better support and grow with our shoppers and their families – from those first smiles to the first day of preschool and beyond.”
Every Little Journey product is tested to meet or beat the national brands on quality, durability and taste. And, with affordably priced diapers, snacks, wipes and more, the Little Journey line will help ALDI parents save money today so there’s more to invest in their children’s futures.
The Little Journey product line was developed to grow with and meet the varying needs of the littlest ALDI fans – from infants to toddlers. And, recognizing every child’s journey is unique, the Little Journey line includes products for every giggle, gurgle, grin (and epic meltdown) along the way:
- Changing time: It may not be glamorous, but diaper changing and parenting go hand in hand. ALDI has parents and little ones covered with the Little Journey full line of changing essentials including gentle cleansing wipes, diapers and training pants.
- First feedings: ALDI knows every feeding journey is different and a baby’s nutritional needs evolve over time. That’s why Little Journey includes four infant powder formulas and one toddler formula to provide expert-recommended nutrition for little tummies.
- Toddler tastings: The Little Journey infant-to-toddler snacks make healthy eating easy with yummy foods– including infant cereals, organic puree pouches, Little Munchers® baked whole grain corn snacks, Yogurt Bites and whole grain Puffs– little ones will love, made from ingredients parents will feel good about.
ALDI has two Inver Grove Heights locations – 6520 Cahill Avenue and 1414 Mendota Road – off of Robert Street), and now moms, dads, grandmas and grandparents, can find a new line of baby products to choose from at all ALDI stores near you.
In addition, ALDI is looking for a new face for it’s new line of baby products. A baby face that is. ALDI is hosting a baby photo contest on Facebook in search of its first, real-life Little Journey star.
Starting today, June 1, and continuing through June 22, 2016, parents and legal guardians of children up to 24 months or younger can visit ALDI USA on Facebook to upload sweet snaps of their adorable little ones for the chance to see their child become the first “face” of Little Journey and star in online and in-store marketing materials. On June 22, 2016 at 12:00 p.m. CST, photo submissions will close and public voting will begin. From June 22 – 29, 2016, fans of ALDI USA on Facebook will be invited to help choose 10 finalists by voting for their favorite baby photo submissions online.
More about ALDI
A leader in the grocery retailing industry, ALDI operates more than 1,500 US stores in 34 states. More than 32 million customers each month save up to 50 percent*** on their grocery bills, benefiting from the ALDI simple and streamlined approach to retailing. ALDI sells the most frequently purchased grocery and household items, primarily under its exclusive brands, which must meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. ALDI was honored with the 2015 Supermarket News Retail Achievement Award, recognizing the company for its ongoing business expansion and product evolution.